Detail Xperts Conserve up to 300% in Water

Water-saving equipment

Entrepreneur and engineer Emanuelle Williams is revolutionizing the car wash industry one car at a time. The Detroit based company he founded, Detail Xperts, is greening and mobilizing a new form of car wash that not only uses less water, it uses no toxic chemicals and is safer for both the cars owners and the car wash employees.

Detail Xperts was founded roughly six years ago when Emmanuelle’s son noticed how much water they were using to clean the car. As an engineer specializing in steam turbines and power plants, Emmanuelle started to think of a new way to operate an old business. Instead of the typical car wash, Emmanuelle created a machine that would use steam to clean the outside of the car. His hard work paid off, and Detail Xperts was born.

Emmanuelle’s company uses steam-cleaning machines that can clean fifteen cars with two gallons of water, while the average carwash uses an astounding 40 gallons of water per car. That’s a 300% water savings!  The company also uses no toxic chemicals on either the outside finish or the inside of the car, instead relying on natural lemon based products, and they are in the process of making and branding their own products as the business expands.

While many are aware of the amount of water use that goes into a traditional car wash, not all understand the chemicals that go into cleaning. Many companies use hydrogen fluoride to help polish rims. Chemicals like ammonium biflouride and benzene are also used in different parts of the operation, which are known to cause diseases such as leukemia and depression of the central nervous system.

Not only is the Detail Xperts method safer for those cleaning the car, its actually safer for the car owner as well. The steam cleaning method is so efficient at removing bacteria and other pathogens that Emmanuelle has recently won contracts from local emergency medical services for cleaning of ambulances and other service vehicles.

Since his first test run in 2004, Emmanuelle’s business has steadily been gaining ground. He continues to expand his business through franchise and to promote green entrepreneurship in a changing industry.